NAS

Buffalo is a Japanese company specializing in storage, networking, and IT peripheral solutions for consumers, professionals, and small and medium-sized businesses. It is particularly well known for its NAS (Network Attached Storage) systems, routers, Wi-Fi devices, and reliable, easy-to-use backup solutions.

With a strong focus on data security, business continuity, and ease of management, Buffalo designs products for both home environments and professional use, including offices and distributed IT infrastructures.

CONTEXT

In an increasingly digital world, both individuals and businesses generate and manage a growing volume of critical data—personal documents, work files, projects, sensitive information, and valuable digital content. The need for a secure, reliable, and always-accessible place to store this data has become essential.

Cyber threats, accidental data loss, hardware failures, and over-reliance on public cloud services clearly highlight the importance of solutions that ensure security, control, and continuity. Users and organizations are looking for storage environments that protect information, safeguard privacy, and provide simple access to data, whether from home or the office.

In this context, having a secure, fully controlled storage space is no longer an option—it is a strategic necessity.

TECHNOLOGY

Buffalo’s NAS technology provides a secure, reliable, and easy-to-manage storage solution for both individuals and businesses. It integrates advanced data protection features such as encryption, access control, and automated backups, ensuring the highest level of information security.

Thanks to RAID configurations and redundancy mechanisms, it guarantees business continuity and protection against hardware failures. The intuitive user interface enables immediate management, even without advanced IT skills. Finally, its scalable architecture allows storage capacity to be easily expanded to meet growing needs over time.

CHALLENGE

In a highly competitive market crowded with alternative solutions, the real challenge is to stand out in a clear and credible way. Offering a technologically sound product is no longer enough: its unique strengths must be clearly highlighted, its real value effectively communicated, and its reliability proven in real-world deployments.

In this context, the direct involvement of Professional Installers and IT Resellers becomes a strategic priority. They are the key influencers in solution selection, as they understand customers’ real needs and operate daily in the field. Building trust, providing the right tools, and fostering true partnership relationships are essential to establish credibility and drive sustainable growth in a dynamic and fast-evolving market.

 

ACTION

For the Italian market, a dedicated Inside Sales function was established, focused on managing VARs and System Integrators in close coordination with the fulfillment activities of the leading IT distributors already operating in the country.

The team provided ongoing support to the partner network through promotion management, the development of special projects, and structured technical and commercial training programs, with the goal of enhancing the value of the solutions, accelerating adoption, and strengthening long-term channel relationships.

RESULT

An active partner network management model was established, with continuous engagement of VARs, System Integrators, and Resellers, supporting them throughout the development of commercial opportunities. Project pipelines were built and closely monitored, supported by dedicated and customized offers designed to facilitate deal closure and maximize value for both the channel and the end customer.